_Property, an investment of passion
Tell us a bit more about yourself
I am responsible for the sales team and marketing strategy for the Crown Residences at One Barangaroo residential project. I have worked for Knight Frank for almost 13 years based in London and Sydney and have travelled extensively across the Asia-Pacific region.
Give us an example of how luxury property and investments of passion can combine
Our purchasers at Crown Residences certainly appreciate the finer things in life and art collections and furniture pieces are often discussed around our floor plans – we have made changes to cater for specific pieces of art and furniture for our purchasers. Purchasers also tell us they are very much looking forward to utilising the services that are on offer at Crown Residences including the fabulous whisky bar and access to top sommeliers. Entertaining guests in style and being able to offer a rare or unusual wine will never be easier with experts on hand.
Image: The whisky bar offers a place to relax and enjoy fine spirits
Sounds an expensive investment
Apartment living is actually now a viable alternative to owning a free-standing harbour-front home in Sydney. People are seeing the financial benefits as well as the time benefits to living in a highly serviced apartment. The costs of running a free- standing home can far outweigh strata fees and, when you add in the services and amenities, apartment living can offer a very attractive lifestyle.
It probably appeals more to the younger generation though?
Younger generations have typically spent time overseas and understand the benefits of apartment living, while for older generations it involves a bigger change in mind set. But at Crown Residences we have purchasers with young children right up to retirees. All appreciate the lifestyle the building offers as well as the design and finishes. Timeless style and quality are attractive to all generations.
The height doesn’t put people off?
The face of residential development in Australia is changing. With a growing population of UHNWIs and prime property prices rising 71% over the past decade, we have seen a shift from the development of small, investor-focussed apartments to homes in the sky. Crown Residences at One Barangaroo has exchanged on four transactions over AU$40 million. This has never been achieved in Australia for apartment sales and absolutely speaks to the quality of Crown Residences and the demand for super-prime product in Sydney.
Image: Future icon – Crown Residences at One Barangaroo pierces the harbour skyline
Got any investment advice?
Invest in something that will make you happy. Choose quality and you can almost guarantee the returns in the long run or, if selling isn’t your thing, you will have something to hand down to your children and grandchildren who will also get pleasure from the Residences.
Please contact Erin van Tuil to find out more on +61 409 325 700.